"A house built without the intervention of an architect would not meet the needs of the owner and could be costly to put right"

The same principle applies to Information Architecture. The emphasis is on website planning and organisation, with business and user needs being the principal consideration.

A few years ago it became necessary for businesses to jump on the internet bandwagon and get themselves a web site. This was effectively an experimental phase – the main mission was to simply get online. It is now necessary to begin considering the Internet as your newest marketing tool. For many, the business potential of their online presence is not being fulfilled.

"Information Architecture is the science of figuring out what you want your site to do and constructing a blueprint before you dive in and put the thing together" [John Shipple - Information Architect]